I owned, and I thought “Does bed sheets fit?” and it did, almost perfectly. com can make or break a company, so I looked through all the domains I owned to see if anything matched. I really believe that a good brand name and.
#Sheets and giggles software#
A product with a low-complexity supply chain (i.e., no electronics or software components).A product that was traditionally physical retail that I could help bring online with a DTC model.A market with little brand differentiation.A market with no brand loyalty or affinity.A highly fragmented market with no clear leader.A large commodities market (so I didn’t have to build a category out of thin air), but one that I could differentiate meaningfully in.I decided that I needed my own physical product brand to sell, and I started by listing the criteria for my new company. That said, I didn’t have much money in my bank account (working at startups will do that to you), and I didn’t want to raise VC right off the bat, so I knew I had to do a crowdfunding campaign. So many entrepreneurs spend time and money building a solution for a problem they perceive without ever validating that it’s a viable business.Īfter that experience, I decided that the timing was about as good as it was going to get for me to found a company: I had a great CO network, had just been through Techstars, was on the founding team of a company that launched two crowdfunded physical products at nationwide retail, and had built a skill set in marketing and distributing physical products. It was pretty devastating, and I can’t really go into the reasons why it ended, but leaving retail partners at the altar without holiday inventory was particularly upsetting for me as the partner lead.īuild a business model first, not a product. We raised a $3M seed round, grew to a full-time team of 25, and were in most major retailers in the US… and then it all abruptly ended in September 2017. Q: How did you get started on Sheets & Giggles?įrom 2015 - 2017 I ran biz dev at a Techstars-backed wearable tech startup in Denver. Sheets & Giggles (9.3K (6.51K followers)Ĭolin McIntosh details the beginnings of their company in their Starter Story interview:
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